I am getting into the swing of the program: I tend to wake up with small flakes of white peeling skin on my face; I polish these off and apply more product – then SmartTone sunscreen, then buff in a layer of the Glo Minerals mineral powder that my lovely facialist Kate Kerr recommended.

This makes the skin-shedding element of the regime entirely manageable.

And, to my surprise, I am already being complimented on having a lovely ‘glow’. (Clearly, they can’t see the red patches, viz the photo below).

Meanwhile, this week I wanted to share a bit about why I am trusting my complexion to ZO Medical treatments.

The line is founded by skin doctor to the stars Dr. Obagi, who has been leading the field in one way or another some 40 years.

His passion is to encourage the skin to heal itself: Obagi believes that ‘dry skin’ that ‘needs moisturiser’ or ‘sensitive skin’ is in fact skin whose natural balance has been messed around with.

When I first went to see Dr. van Eeden, Obagi’s leading doctor in the UK, he showed me the most incredible before and after pictures from patients using the ZO lines.

He also explained the way that cell turnover in the skin slows down with age; how this affects the structure, strength, and resilience of the skin, causing sagging and fine lines. Further that the moisturisers we tend to use on a daily basis may, in fact, be removing moisture from the skin, and weakening it.

The central root of Obagi’s approach is, then, to trigger the body’s own capacity for cell renewal. To use treatments and topical products which will wake the skin cells up. To encourage the skin to act like young skin – and to look like young skin.

It is marvellously simple.

Yet the products are anything but: from his base in LA, Obagi is at the forefront of aesthetic treatments, investigating everything from lasers to peels, and especially bring the brunt of fantastic (and Nobel prize-winning) scientific research into his formulations.

His ZO Medical is light years beyond its competitors. And uniquely it has won FDA approval – the gold stamp from the US government to say that it works.

For me, working in an industry where even the most famous brands launch products with the flimsiest backing, finding Obagi was a bit like finally seeing a light at the end of the tunnel.

Dr. van Eeden assures me that if I go down the path of ZO my skin will no longer flush red in the wind, or need endless layers of oils and creams to feel supple (or simply not tight).

It is a tremendously exciting prospect.